The European
Hotel Development


Hospitality UPGRADE Award

The Techno Pitch will be held for the third time in 2020 as part of hotelforum and the prize "Hospitality UPGRADE Award" will be presented by hotelforum in cooperation with the team from Der Profitester and Gastgewerbe magazine. 
Five innovative start-ups pitch their ideas to a jury of hotel, trade and industry representatives and to the conference audience at 10-minute intervals: 5 minutes’ presentation time and 5 minutes’ Q&A by an expert jury. The prize will be awarded to start-ups that use smart and digital technologies to sustainably “upgrade”

  • processes, operational performance and the guest experience in the hotel and tourism industry,
  • processes and operating performance in planning and hotel development, as well as in the finished hotel property.

Curators will nominate 5-6 start-ups among the applicants for the pitch. Experts of the hospitality industry such as investors, hotel operators/owners, architects, trade magazines and the tech industry will be part of the jury.

The prize will be awarded in the Palaishalle after the CEO presentation at the end of the day’s programme, and will be displayed via screens in the exhibitor area.


Previous start-up winners were Floating Office (2019) and HOTELSHOP.one (2018)

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