The European
Hotel Development


UPGRADE Award 2018

For the first time, 2018 smart digital technologies were recognised which enhance processes, operational excellence and guest experience in the hotel and tourism industry. The Award was presented for the first time as part of the hotelforum conference programme presented on 10 October 2018.

Six startups - Gronda, Hotelhero, HOTELSHOP.one, Robotise, sleeperoo and UpsellGuru - pitched their ideas to a jury of hotel, trade and industry representatives.


The winner was the HOTELSHOP.one start-up, a simple but convincing idea to make an overnight stay into a shopping experience for guests . Now hotel mattresses, decorative elements or cosmetics can be ordered directly from the hotel’s online shop that is located in the hotel itself. The platform makes it possible to extend the value chain, build customer relationships and enhance brand experiences.


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